Guest column/Here’s why companies should start from the inside out
I recently received a call from the vice president of sales at a publicly traded, multi-billion-dollar corporation headquartered in Houston. He was calling on behalf of the CEO requesting advice on their current public relations strategy and business development efforts. Before the discovery call, I was given a quick rundown: Contracts were slipping, customers were pulling back and the company’s reputation was beginning to erode. It didn’t take long before I knew exactly what was going on. This wasn’t a surface-level messaging issue. It was a full-blown culture crisis and what ...