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PITTSBURGH -- It's time to get your squish on -- the Squishmallows Happy Meal is set to make its debut at McDonald's restaurants nationwide.
The partnership launched in select global markets earlier this year and now, for a limited time while supplies last, U.S. fans can join in on the fun when the meal hits participating restaurants nationwide on Tuesday.
For decades, fans have collected Happy Meal toys, but have never had the opportunity to collect up to 12 Squishmallow characters with the purchase of a Happy Meal. Iconic Squishmallow characters -- like Cam and Fifi -- will be a part of the lineup, as well as everyone's favorite McDonaldland character and purple bestie -- Grimace. There's a surprise mystery character that select fans may uncover when they open their toy.
"We're all about connecting our fans to culture and Squishmallows are some of the hottest toys out there right now," said Tariq Hassan, McDonald's USA chief marketing and customer experience officer. "This collaboration welcomes McDonald's and Squishmallow fans alike to enjoy this one-of-a-kind experience with the first McDonald's Squishmallows Squad."
Each character comes with a unique playlist, courtesy of Universal Music Group -- a first for Happy Meal toys. Families can scan the QR code on the Happy Meal box to access each playlist. The lists have been curated based off of their personalities.
"The Squishmallows Happy Meal has taken the world by storm," said Gerhard Runken, senior vice president of brand and marketing at Jazwares. "We are excited to bring the program to our millions of fans in the U.S. with fun new ways to collect and connect with the Squishmallows brand."