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Kraft Heinz unveils digital sauce dispenser

CREATE YOUR OWN SAUCES — The Heinz Remix will allow customers to create their own sauce combinations, officials with Kraft Heinz have said. (Contributed)

PITTSBURGH — Those who are looking to make their own sauce combinations when they are away from home received some good news last week.

That came when Kraft Heinz unveiled its Heinz Remix, which the company said was the first customizable and Internet-enabled digital sauce dispenser that allows consumers to personalize their own flavor creations.

Heinz is no stranger to unique sauce combinations, company officials said while referencing its mayochup, which combined mayonnaise and ketchup.

Now, Heinz Remix will create a first for the sauce and foodservice category, the company said. The free-standing machine is operated through a touchscreen, enabling consumers to select from a range of bases — currently Heinz ketchup, ranch, 57 Sauce and BBQ sauce — and then personalize with one or more enhancers — currently jalapeno, smoky chipotle, buffalo and mango — at their preferred intensity level (low, medium or high.) There are more than 200 possible sauce combinations, the company said.

“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, vice president of disruption for Kraft Heinz. “Heinz Remix is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers — dipping will never be the same.

“It’s more than a sauce dispenser — it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real time,” Kleinerman added. “Who knows — maybe our next new sauce combination will come from a superfan using the machine.”

The device was scheduled to be unveiled at the 2023 National Restaurant Association Show, which will run through Tuesday in Chicago. Plans call for pilot demonstrations with restaurant operators late this year or early in 2024.

“The launch is a first for the sauce category and foodservice industry,” said Peter Hall, U.S. president for away-from-home operations. “It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavor and experience anywhere you’re eating, and we’re delivering on that goal with category leading innovations.”

According to a press release, Kraft Heinz, which has headquarters in Pittsburgh and Chicago, said its food service, or away-from-home division, is a key growth platform for the company.

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