Assure America marks 100 years

WEIRTON — When Joseph S. Tairiol immigrated to America, he came equipped with a plan and the motivation to make it happen.

A century later, Tairiol’s vision — to be a premiere source for technical insurance knowledge and expertise — came to fruition. This year, Assure America Corp. marks 100 years of serving the insurance needs of thousands of people across the Ohio Valley region.

The company started when Tairiol, seeing potential in the growing community of Weirton, founded the J.S. Tairiol Co. on Dec. 26, 1920. He started out buying and selling real estate to businesses and individuals in the Ohio Valley who were fueling the steel boom. Later, as Weirton grew into a prosperous industrial center, Tairiol expanded his company by offering insurance and financial products to his real estate clients as an added service.

Tairiol soon became a crucial player in the development of Hancock County in the state’s Northern Panhandle, and his success is credited in part to his unique approach to business. He was adamant about educating his clients and protecting them from risk, providing the foundation for Assure America’s mission today: To protect clients from the financial consequences of an accidental loss.

He was credited by many for treating his clients with respect, and his business philosophy was one built on honesty, competency and fairness. To this day, that is Assure America’s code of ethics.

“His record for work, his ability as a salesman, his resourcefulness as a promoter, his integrity as a business man have been the contributing factor in his unusual success,” read a 1926 newspaper article spotlighting Tairiol.

Tariol’s son-in-law, Matthew Magnone, joined the family business in the 1950s. By 1990, Tairiol and Magnone passed down their experience to a third generation. Under the leadership of Magnone’s son, Matthew A. Magnone, the company grew into a regional insurance agency serving clients in multiple states, and the J.S. Tairiol Co. was renamed Assure America Corp.

“My grandfather would have been proud of the growth and success of his company, but even more proud of the character and integrity that remain in place today,” Magnone said.

In 2018, Assure America was named an Erie Insurance Giving Network Agency of the Year for its commitment to ongoing community service. Thea ward recognizes agencies demonstrating extraordinary community involvement efforts.

Assure America offers a full line of property and casualty insurance products, including auto and homeowners insurance, as well as commercial and life insurance. As an independent insurance agency, Assure America underwrites insurance in nine states with locations in West Virginia, Pennsylvania, Ohio and Kentucky.

For information, visit assureamerica.com.


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