OMAHA, Neb. -Building on recent digital developments in charitable giving, Woodmen of the World has put its own spin on the micro-philanthropy movement and created RedBasket.org, a website dedicated to connecting individuals who need help with those who can give it.
A nationwide rollout of Red Basket is currently under way, but it is now available in West Virginia.
"The idea behind Red Basket is an extension of what we've always done at Woodmen of the World. Our members have been helping others since we were founded in 1890. We created Red Basket in 2012 as a way to bring our current model of community giving into the digital age," said Larry King, president and CEO of Woodmen of the World.
RedBasket.org allows individuals to donate time or money to people or projects that need help.
The website features stories of individuals who need financial support due to an accident, or illness, or who need assistance in rebuilding after a natural disaster or act of nature.
Individuals or nonprofit organizations can request financial support or recruit volunteers for community improvement projects such as building new parks, offering a literacy service or improvements for common use areas that impact the general population.
"We are excited to welcome Red Basket into our community and to see the impact it will have on people's lives. We know how small acts can really add up," said Kevin Crouse, Woodmen of the World state manager.
Woodmen of the World provides funding for Red Basket's administrative fees, so 100 percent of donations go to the individual or project chosen
. Donors can follow the story to see how their money is put to use and the donation is tax deductible, to the extent allowed by law. Individuals who choose to donate on the website can share a link to their chosen cause on Facebook, Twitter or through e-mail.
By sharing the story, others will also pitch in and help support the cause.
Anyone starting a grassroots community improvement project, going through a medical crisis or recovering from a loss as a result of a natural disaster, accident or act of nature can go to RedBasket.org/ask to find out how their story can be featured on the website or contact Red Basket state coordinator Tammy Bennett at firstname.lastname@example.org for additional information.