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Belmont Tech changing name

January 4, 2012
From staff reports , The Herald-Star

ST. CLAIRSVILLE -It's official: On July 1, Belmont Technical College will become Belmont College.

More than a year ago, Belmont Technical College began exploring a new brand identity which included new colors and messaging and a new name. Enrollment growth and expansion into broader program offerings, including the associate of arts and associate of science degrees, fueled the need for the College to adopt a new name that better reflects the current offerings of the institution. The college's name change from Belmont Technical College to Belmont College, which was scheduled to be announced today, is accompanied by an updated logo in addition to the implementation of its brand positioning, "Be Able. Be Belmont."

"It is our hope that by aligning the new name with our educational programs, we will increase the value of our degrees and advance the college's status in the eyes of the community," said Joseph E. Bukowski, president of Belmont College. "Much of the world has changed since Belmont was founded in 1971, and so has the mission of the college. This is a defining moment in Belmont's history. We believe that change is how we grow, and Belmont is actively growing and changing as an institution to better serve the community."

The school has another change for the coming academic year. This fall, the college will convert from quarters to semesters. This conversion to semesters is part of the 10-year strategic plan put forth by the Ohio Board of Regents to standardize the academic calendar for the state university system. At Belmont, the semester calendar will extend each term by as much as five weeks, allowing students more time to learn course materials and opportunities for more in-depth study.

"I think that with the transition to semesters, the timing of the name change is appropriate. It will be exciting to see how these changes will positively affect our students. At Belmont, we provide access to many in-demand programs; this name change is a further reminder of the great things we do here at the college," said Heather Davis, assistant professor and program chair of mental health,

Belmont students are also looking forward to the name change and the possibilities that the transformation may bring.

"While generations of former students in the Ohio Valley have affectionately known the college as "the Tech," those who have not had the opportunity to study at Belmont often are unaware of the level of education the institution offers," said Aaron Schultz, Belmont student and student government association president. "I feel that the new name better reflects the current offerings the college provides. It is a more appropriate indication of the quality and diversity of the institution's academic offerings."

Belmont faculty and staff are equally excited about the new name and image.

"It's going to be exciting to watch our college blossom to better serve the community as it now bears a well-deserved and wholly appropriate collegiate name," said Thomas R. Atkinson, professor of business management.

Belmont College will continue fulfill its community college mission - to provide affordable higher education for students in a learner-centered environment and to offer community leadership that promotes programs for economic development, career advancement, work force development and community education that are responsive to local business and industry.

"The new Belmont College brand is more than our name and logo. 'Be Able, Be Belmont' is an expression of who we are as an institution. It's our promise to students, alumni, the community we serve and ourselves," noted Laura Doty, director of strategic communications at the school. "It's the cornerstone of our new positioning. It's simple and compelling. But the benefits of being able are different for every student. Celebrating the many benefits of ability widens the appeal and relevance of our core claim: that Belmont College changes the lives of students by preparing them to do the things they were meant to be able to do."

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