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Microsoft pulls an Apple
June 17, 2012 - Michael McElwain
For the first time that I can remember, Microsoft has a little bit of buzz going on in the tech community. That's normally Apple's forte, but now it looks like Microsoft has a little secret it plans to let out of the bag on June 18.
Since it is a day before that announcement, I wanted to go on the record with my top three predictions on what Microsoft may have up its sleeve.
1. A Microsoft-branded tablet (made by Nokia?) that will be a direct competitor to the Kindle Fire. The new tablet would run Windows RT and be a specialized media consumption device that ties in to the Barnes & Noble Bookstore.
2. An agreement with the major entertainment powerhouses to bring media content to the Windows platform including the Xbox creating XBTV or Xbox Television. Apple is rumored to be headed in this direction with an Apple TV. The location of Microsoft's announcement - Los Angeles - may be a giveaway that it is, indeed, entertainment related.
3. This guess is the least likely, but one that I wish would happen the most... The return of the Courier. Microsoft had a concept using two touchscreens that folded open like a book and content could be shared between screens. It was an interesting idea and early fans were crushed when Microsoft shelved the concept. Bring it back, and Microsoft may again be called "innovative."
As a Microsoft fan, I believe Apple is overvalued with expensive products that appeal to an "elite" crowd but is not for the casual computer user. Microsoft does all the heavy lifting with Windows, Xbox, Office and a whole host of online products.
Now is the time for Microsoft to "pull an Apple" and knock a keynote presentation out of the ballpark.
I'm counting on you Microsoft. Also, ship me a Courier if it's not too much trouble, please....
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This image that appeared on the website Gizmodo shows a Courier tablet computer which was part of a Microsoft research project. Will Microsoft bring back the Courier with an announcemen June 18?