EM, JVS students join in campaign

DESIGN WORK — Lily Firm, a senior in the multimedia and design program at Jefferson County Joint Vocational School, reviews WORK the program created as part of a joint project with EM-Media of Steubenville. -- Contributed

BLOOMINGDALE — Multimedia and design students at the Jefferson County Joint Vocational School are joining with Em-Media Inc. for a promotional campaign.

The marketing and advertising firm worked with the students to produce promotional pieces to market the school. In addition, students completed a recruitment video in a separate project that is viewed in local schools. The “Hands On Success” promotions highlight JVS programs that prepare students for jobs in a variety of fields from auto body collision, computer networking technology and health technologies to power mechanics, small animal science and welding.

Cody LaRue, MAD instructor, said 12 seniors worked on the projects for a month and spent several days making final edits before they were sent to the marketing firm.

“We did it last year with EM-Media and the students did the script, storyboard, filming and editing. They basically do everything from the ground up,” LaRue said. “The class is operated like an actual production company. They have morning meetings and are acting as professionals.”

He said the program also works with outside clients, including organizations and other schools, and anyone interested in utilizing the service can contact the JVS. In addition to video production, the program includes audio production, web design and game design, while a website is being constructed to showcase work and allow the public to purchase copies of student-generated prints and designs. LaRue hopes to submit the students’ original short films into area competitions.

Lily Firm, a senior in the program, said she was glad to be a part of the project.

“I liked doing it and it’s definitely hard work,” Firm noted, adding that she plans to study web design upon graduation.

EM-Media representatives have been working with the program for the past two years.

“We wanted to have the students produce as much of the campaign as they could and we would oversee the production and where it would be located,” said account executive Michael Emmerling. “We uploaded the posts to the media on their behalf. The cool thing about this project is the students produced it themselves. It’s been wonderful because they are more advanced with their skills and have taught us some things.”

For nformation about MAD services, contact the school at (740) 264-5545 or by e-mail at laruec@jeffjvs.org.